What is the most available but underused space in your business? Floor, ceiling, window & walls! Today we will discuss some options for optimizing your space into a marketing magnet for customers and an incentive boosting workplace for employees.
Let’s look at what’s available & accessible first. Here are some questions to consider: Are your ceilings low enough to access hanging signs? Do you have equipment that blocks any of your wall space? Is the warehouse floor an option for safety reminders or incentives? Do you have any restrictions from your city or landlord for your front door or windows? Any high traffic areas that you can enhance with signs?
Now let’s get a different perspective than what you might be accustomed. Put yourself in your customer’s or employee’s shoes. When you look around your business space, what image or message do you perceive? What do you think your customers think from the moment they step out of their vehicle until they walk back out the front door? Do your employees know what to expect each day by what signs are posted? Are any areas too cluttered or busy with non-essentials?
What is important to you as an owner might be different than what is important to your employees and customers. What are your experiences with them? What questions do they ask repeatedly? Pull from these questions and experiences to gather data that you can use in your marketing efforts. Initial and ongoing training is important but utilizing signage can keep the most pertinent policies, safety practices and regulations fresh in your employees minds on a daily basis.
As a consumer, we want our pains and needs met by your small business. To explain to each customer as they walk in the door everything you have to offer is a bit counterproductive and overkill but here is where the right signage can be like adding another employee. Imagine your business with signs on the windows before they even enter promoting your latest and greatest, or a wall sign leading them to your highest profit margin products? What about a sign hanging from the ceiling or door to alert the consumer to where certain categories of products are located?
These types of signs within your business are essential to continually inform your customers or employees . Whether permanent or temporary, wall, floor, ceiling or window signs can bring you new clients and notify or caution your employees retaining them both for years to come.
Written by Front Row Signs-Richmond, TX