We loved helping out our friends at Center Court Pizza – Aliana with their LED storefront that illuminates the night, and still draws attention their way during the day. Reverse-lit channel letters are a fantastic way to stand out, whether the sun is up or down, in your retail center. Read more to find out how we brought their storefront to the front row with unique and eco-friendly LED signage.
Reverse-lit channel letters, alternatively known as “halo” letters or “backlit” letters, are named because they illuminate on the opposite, or reverse, side that standard channel letters do. The front facing is metal, usually aluminum, while the backside is made of clear Lexan or another clear polycarbonate. The LED lighting inside shines against the mount and back wall, creating a “halo” of illumination around each character of the mounted sign. This backlit effect is a bold, classy way to draw eyes towards your storefront.
Later on, in order to increase daylight visibility, we came in and refaced all the front aluminum with white vinyl. The letters in Center Court Pizza’s logo now stand out more against the brick wall they are mounted on. Because the illumination of reverse-lit letters is still facing the mount, the letters still are illuminated by a “halo” effect when the sign is lit at night. However, during the day, the letters continue to stand out with bright, white vinyl laid onto the metal facing.
For over ten years, Center Court Pizza have been serving the Houston metropolitan area with great food, an extensive variety of drinks and entertainment, and a quality local family experience. Center Court Pizza – Aliana brings the food and fun to the Richmond, TX area, and we at Front Row Signs couldn’t be happier to help usher in a new hot spot for great food and family fun into our community!
If you’re interested in enriching your signage and bringing your business to the Front Row, contact us at 832-222-9385.