Have you ever seen a bus wrapped from end to end and top to bottom with custom graphics?
It is quite a sight!
You can achieve the same effect by applying graphics to your vehicle without the cost that comes with doing a full wrap.
Imagine your company logo, marketing message, color scheme and contact information professionally applied across the side of a bus, truck, van, car or any other work vehicle. Surely, a large vehicle with your branding, placed over the entire surface, is very likely to be seen by other people. Unless you live in a very remote area, vehicle graphics are a great way to promote just about any business.
If you have a service based business, then you really have a great opportunity to advertise your business with mobile vehicle graphics.
A business that makes house calls or goes out on location has a real opportunity to generate new customers. Simply by wrapping a vehicle with custom graphics, you can transform a work truck, van, car or any other vehicle into a lead generation tool. It’s almost like having another sales person out there finding new customers.
Cost Effective
One of the biggest selling points of vehicle graphics has to be how cost-effective they can be. In terms of how much it costs to have a vehicle wrap designed and installed, they are clearly one of the more affordable types of sign products. And when you couple costs with the fact that they can last for a long time, they become an extremely affordable option, depending on how long you have them installed for.
When calculating the ROI of a particular sign product, one of the true measures is cost per impression (CPI) – which is to say, how much does it cost to get someone to see the sign? The longer the sign or vehicle graphics lasts, plus the more people that see the signage = lower the cost per impression.
If you have any questions about calculating cost per impression, and which types of sign products can get you the most bang for your buck, just give us a call.
Written by: Excalibur Sign Studio