Businesses are always looking for ways to connect with the public. If you have goods and services to sell, you might be at a loss as to what type of marketing will work best for you. Perhaps you’ve tried plenty only to find that they haven’t paid off.
What will help your storefront presence? Why not try sidewalk signs. They have many benefits and are perfect for small businesses like yours.
Let’s look at four ways sidewalk signs can benefit you.
- They are eye-catching. When you place a sign on the sidewalk, it stands to reason that people passing by will notice it. Your sidewalk sign can announce a special promotion, expand your branding, and/or let people know what’s inside your store.
- An opportunity for creativity. With sidewalk signs, you have many customizing options. Starting with what type of material to use to how to incorporate your logo, there is no end to how creative you can be.
- Convenience. Sidewalk signs are hardy messengers. They withstand all manner of bad weather and are fade-resistant. Inexpensive sidewalk signs will last for years if need be. You can place them wherever they will attract the most attention. That could be indoors, too. If you are on a corner, place your sidewalk sign where traffic coming from either direction is sure to see what’s waiting for them inside.
- Cost-effective advertising. Sidewalk signs tell everyone that you’re open and ready for business. You might think of your sidewalk sign as your personal, portable billboard, out there working hard for you every day.
Our sign experts will show you the importance of designing an easily readable message. You will see the effect of proper spacing and colors. They will also show you the proper use of contrast and white space, something you may think is a waste on a sign, but can make a big difference to the effectiveness of your communication.
In most cases, your message should be short and sweet and we’ll show you how to achieve great results without compromising your message.
One of the best advertising tools you can use for your storefront business is a sidewalk sign. If you have questions about sidewalk signs, let our design team help you out. We can start getting a perfect sign or sign package ready for you today. Give us a call.