Every Business Deserves A Great Sign

Most – if not all – businesses will contend that brand awareness is a top priority for their model. It sounds obvious, sure: The more people that know about a certain product and its value, the more people that will flock to stores to purchase it. Specialists are no different. Take car dealerships for example. Everyone needs to drive, but an over saturation of dealerships can overwhelm a potential buyer.

Something needs to set businesses apart from the rest of the pack. Like a great sign.

speciality-businesses

KIA of Murfreesboro just had their annual Black Friday sale. The challenge was straightforward: help promote not only their sale, but their dealership as a whole. In short, our goal in making signs for them was to set them apart.

Making Events Special

Whatever your speciality, Palladium excels at developing innovative ways to make special events look great. This applies to everything, as you will see below, from special events outdoors to grand openings, exhibits, and celebrations. Adding signs to your special event: Makes it feel professional Makes it feel festive Attracts the eye of potential customers.

In the end, you want potential customers to know about your event, and using signs will increase the amount of eyes on your event. Even more, when you have effective signs, they will also communicate your message, not just your business. That’s what will makes specialty events – well, special!

Not All Signs Are Created Equal

Palladium offers a myriad of interior and exterior sign options that can elevate specialists like KIA of Murfreesboro to give it a distinct atmosphere. From tear drop flags, pole banners (permanent and temporary), and exterior building signs, to window graphics and showroom floor graphics, car dealerships can literally leverage every single product in Palladium’s arsenal.

Kia Banner

A Banner Palladium Signs made for Kia’s Black Friday sale.

Palladium also offers state-of-the-art holographic displays, which can be utilized in showrooms to draw attention to specific car models and features. A picture may be worth a thousand words, but an emotionally moving video that showcases a particular vehicle is unparalleled.

Additionally, Palladium’s cutting edge lumamedia car wraps can be applied to courtesy vehicles. This would massively increase marketing potential when customers are driving around the city while their vehicle is being serviced. Lumamedia never sleeps – it works around the clock and not just during daylight hours.

Palladium’s Process

As was the case with KIA of Murfreesboro, Palladium puts an emphasis on detail and preparation. They personally go to specialists to meet with their prospective client. This allows them to accurately evaluate the space, dialogue with marketing and sales to get an accurate assessment of their needs, and compile a package that includes the project scope, line items, and timelines.

“Not only does Palladium’s catalog of banners and signs offer countless options,” KIA of Murfreesboro says, “but they’re some of the easiest people to work with. We look forward to getting more sign installations from Palladium.”

Head to Palladium’s website today and see how their unique catalog of signs and lumamedia car wraps can help set any vehicle or dealership apart.

Image credit: Shutterstock.com and Palladium Signs.