First impressions are important. As a business, it is essential that your first impression is positive and memorable. How you. How you display your company brand through your signage can effect what your clients or employees feel about the business. A good lobby sign will help as a marketing tool while also help build lasting relationships with your employees. Listed below are some benefits of a good lobby sign that should help in your decision regarding whether your company should invest in one.
Build Brand Recognition with Lasting Impressions
One of the primary objectives of any good branding strategy is to make lasting impressions. One of the best ways to establish your brand within your place of business is with the use of a lobby sign. Depending on your location this sign can be located behind your front desk, in a waiting area, or in your building foyer.
A Welcome Invitation
Lobby signs are important elements for both customers and employees. They make use of empty space that would normally be bare by adding to the decor at your location. Lobby signs are inviting to customers and employees through their brand recognition. This will simultaneously establish good relationships with your clients and staff.
Great Sense Of Appeal
Indoor signs can greatly complement business branding. When used properly, interior signs will convey important information to anyone who walks into a building in search of a company or business. They can aid with navigating your building and let your customers know they are in the right place. Your company brand will be emphasized with the aesthetic appeal that lobby signs create.
Setting the Mood at the Workplace
Business signs just as important to company personnel as they are to clients and customers. They will help maintain a sense of comfort and belonging in the work environment. This also establishes a sense of professionalism that will help your employees will reflect onto your clients. Lobby signs are subconsciously inviting you to feel comfortable in the environment though the recognition they emphasize.
Make Your Business Stand Out
A lobby sign is a great place to have creative ideas that your company displays in an interesting way. This is a good place to explore media options and lighting techniques that can have dramatic effects on the way is seen. Unlike exterior signs, interior signs naturally have much more control over the environment they are displayed in. This gives you the opportunity to create specific effects using lighting and shadows from the use of dimensional elements. You can use dimensional letters and logos, vinyl wall graphics, clear or frosted acrylic panels, stand-offs, or a combination of some of these elements to create a truly unique look that you won’t find anywhere else. There is more to a good lobby sign than simply having your logo on the wall.
Sign and Marketing Experience that Matters
G-FORCE Signs and Graphics serving South WIndsor CT is ready to put our years of experience to work for you. We have consistently provided industry relevant graphic design, signs and other advertising materials that are not only attractive; but will help get the attention of your customers as well. We have a full line of sign possibilities to meet all of your needs.
Be sure to keep checking back for more articles from G-FORCE Signs and Graphics; serving Bloomfield CT and surrounding areas dealing with the importance of name branding.
Useful Links
For more information or to contact us for a Free Consultation: CLICK HERE
Check out some of our Reviews: CLICK HERE
Give us a call today and let G-Force Signs and Graphics in South Windsor, CT find a creative solution for company’s signage needs today!