When a company is deciding on which signage type to use for their location one of the most important considerations they need to keep in mind is the overall visibility of the sign. Channel letter signs are a great option to use to maximize the visual impact your sign has both day and night.
Hartford Toyota Superstore was looking for the visual impact that illuminated channel letters could provide. We had the pleasure of working with them to complete this project and create an impressive sign that can be easily seen from a distance.
Sign Update to Fit Their New Needs
Sometimes sign updates become part of your changing needs as your business grows. This was the case with Hartford Toyota. They had been occupying this space for many years and as their business improved they outgrew the building they were in. Their solution was to build a new building next to their existing facility to house the new car sales, while having the old location take over the used car sales.
As a result of this they maintain the Toyota brand between both buildings that share the same parking areas. This was a good solution for Hartford Toyota, but this required new signs for the old location. The previous sign displayed the Toyota logo followed by their name. The plan for them was simple. Keep the Toyota logo and add “USED CAR SUPERSTORE” to easily differentiate what is happening at each building.
Visibility Was Number One Priority
As with many signs visibility is one of the most important elements to the sign. You want your clients and customers to easily identify who you are from a distance. Illuminated channel letters are a great solution when you want maximum visual impact. The combination of high contrast on the building facade during the day and self lighting at night means that channel letter signs are always visible, no matter what time of day it is.
Hartford Toyota certainly went with maximum impact for their sign. They went with red to match the Toyota colors which also happens to be a color that is very easy to see from a distance. The red also stands out against the white building facade. The 36″ tall letters are LED illuminated with power supplies located inside the facade. The letter height used has the best impact of up to 360 feet away with a maximum viewing distance of over 1/4 mile. This is certainly a way to get noticed!
Sign Solutions to Fit Your Needs
G-FORCE Signs and Graphics serving Bloomfield, CT is ready to put our years of experience to work for you. We have consistently provided industry relevant graphic design, signs and other advertising materials that are not only attractive; but will help get the attention of your customers as well. We have a full line of sign possibilities to meet all of your needs.
Be sure to keep checking back for more articles from G-FORCE Signs and Graphics; serving Bloomfield CT and surrounding areas dealing with the importance of name branding.
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