We’ve had the pleasure of working with a number of Texas hotels who wanted to increase not only their business but also the experiences of their customers. A good sign can certainly attract more customers to any business, particularly hotels. By maintaining your branding throughout your hotel, however, and by using top-quality signage, hotel owners can enhance the experience of their customers, turning them into repeat customers who come to love and trust all that your hotel represents.
What makes a good hotel sign? Initially, it needs to be clearly visible and legible from a distance. Many guests will be traveling by car and they will want to be able to find it. There’s nothing like being lost to create a negative first impression. Next, the sign should indicate what guests will find inside. A luxurious experience deserves a classy sign that might have understated lettering and imagery. If your hotel has a theme, then that theme should be reflected in the sign too.
Hotels are used by business people, travelers, and families looking for a getaway. Catering to all these different elements can be a challenge. Ultimately, guests are looking for a comfortable and reliable stay. Hotel signage, inside and out, can contribute to a sense of comfort by making the experience cohesive. It also helps when people are able to find their way around.
Our customers have provided us with a range of logos and branding and we have had the pleasure of working with them to create hotel signs that are authentic and do the job of attracting the attention of passersby. Whether we’ve used electrical signs, stands, or signs attached high up on the front of the property, our team works out the best way to get maximum impact depending on your location.
Having your signage created by the same company means that you can keep all your signs on point. This prevents any disconnect between your branding and the ongoing experience of your customers. A professional company like Dream Signs has plenty of experience working with the hotel industry. We know how to make signs that are legible, clear, and contain your branding. Your branding includes not just logos but your style, colors, and typography. Consistency adds quality to a hotel experience.
If you want to not only attract customers but improve their stays at your hotel, work with a sign form that can advise, design, and install all of your signage at a very affordable cost. Call Dream Signs on (281) 513-6622 or email us at info@dream-signs.com to discuss your options. We look forward to helping you take your business to the next level.
Written by: Dream Signs – Sugarland, TX
