Innovative Signs, owned by Chad Schultz in Waukesha, WI, recently completed a large project for Wells Fargo. This particular sign project came to Innovative Signs through a national account they had previously had with the company. They have done twelve rebrands for Wells Fargo, with this one taking over a year to plan. Chad’s company needed to remove the existing sign cabinets from the twelve story building and replace it with the new 6′ tall channel letters. They also needed to coordinate closing a street, electrical, and a swing stage. The swing stage required a 185′ crane that had to be operated by a crane professional. All of the installation and production were done in house except for the crane operation. The total project value was over $100,000.