Today’s post looks ahead, foregrounding 3 key features of the Signworld business opportunity that promise strong sales performances for our partners in 2021, even amidst COVID-19 pandemic uncertainties.
‘Essential’ Signworld Partners Enjoy Resilient Demand Despite COVID-19 Concerns
For many industries, 2021 is full of uncertainty; COVID-19 concerns may lead to a second wave of mass-mandated closures—particularly as fears rise regarding a potential “second wave” of infections.
According to the latest CISA guidelines updated in April 2020, the “essential business” designation now includes “Manufacturers and distributors of lighting and communication systems, specialized signage and structural systems, emergency response equipment and support materials, printers, printed materials, packaging materials, pallets, crates, containers, and other supplies needed to support manufacturing, packaging staging and distribution operations, and other critical infrastructure needs.”
Accordingly, with stringent safety protocols in place, Signworld partners have continued to operate throughout the pandemic in order to facilitate safe business continuity and help slow the spread via the manufacturing of safety equipment, pandemic signs, and social distancing signage.
No matter what 2021 holds, our essential sign partners can expect resilient service demand. And for many sign shops, sign demand has actually increased, as businesses across the country begin ordering complete COVID-19 sign systems, sneeze guards, and partitions en masse.
What Is The Demand Spikes Expected For Signworld Partners’ Contactless Ecommerce Services?
Signworld partners have been leveraging eCommerce options for years, with many of members of our business alliance generating more than 50% of their sales via their websites well before the COVID-19 pandemic was announced.
But amidst the wave of COVID-19 concerns, contactless eCommerce sales channels are flooded with new demand. According to BusinessWire research, the global contactless payment market size is expected to grow from USD 10.3 billion in 2020 to USD 18 billion by 2025, at a staggering Compound Annual Growth Rate (CAGR) of 11.7% during the forecast period.
Signworld partners are already poised to take advantage of this demand spike, with sophisticated online sales channels, eCommerce software, and full access to the combined sign inventories of 330+ partners across the country.
One-Stop Shops More Important Than Ever Amidst COVID-19 Contact Concerns
We all know that one-stop sign shops save consumers time and money, but they’re even more valuable amidst the COVID-19 crisis.
We’re all fighting to slow the spread, which means limiting contact with members of the general public whenever possible. With that in mind, the value of full-service businesses shines even brighter, as consumers can get everything they need from a single point of contact.
Thanks to our training and support, the average Signworld partner offers a complete end-to-end experience, placing all the following services under one roof:
- Sign branding consultations
- Custom sign graphics and logo designs
- Sign site surveys
- All-type sign manufacturing (e.g. interior, exterior, banners, trade show signs, car wraps and graphics, etc)
- Installation support
- Sign maintenance and repair services
- Assistance with local sign permits and applications
- ADA sign compliance consultations and remediation services, and much more
That’s at least 8 services under one roof, which saves consumers 7 extra trips and points of contact, thereby reducing their risk of infection by an order of magnitude.
Learn More About Starting A Full-service Sign Shop (No Experience Required)
Given these 3 factors—our essential service designation, contactless service options, and one-stop shop convenience—Signworld partners can expect a strong 2021.
If that sounds good to you, let’s talk! Call 888-765-7446 or visit the Signworld business alliance website to learn more about starting your own sign shop.