Scott Kuehn, owner of Optimum Signs in Menomonee Falls, WI, recently completed a project for a local apartment complex/shopping center. This project came to Optimum Signs through their website and consisted of back lit channel letters and address numbers. Scott’s team needed to assist in the design and install the final product. The customer was very specific about what they wanted, including adding full color backlit LED’s that could be changed at any time. The face of the building only allowed for 59 inches of span which means that the letters had to fit inside the 59 inch tails and arms also. To keep the aspect ratio correct for the letters, all the other letters had to be 43 inches besides the “h”‘s”. Scott was able to accommodate his customer’s requests and they were thrilled with the results. In total, this project brought in a revenue of $14,000.