Using Signage as a ‘Retail Atmospheric’ Sales Tool

Using Signage as a 'Retail Atmospheric' Sales Tool

According to The Journal of Business Research, store environments are becoming an increasingly important factor in competitive retail positioning (Sharma & Stafford, 2000). Without question, most successful businesses have unique environments. For example, consider the open-concept, sleek, and modern atmosphere at the Apple store, and how that contributes to the

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