The value of signage for driving in-store sales, particularly for unpackaged and minimally packaged goods (e.g. plants, apparel, produce), is well-established in the literature. For instance, in the Interdisciplinary Journal of Signage and Wayfinding, authors Knurth et al. (2020) note that “signs can facilitate the buying decision by providing product
Today’s post explains how the Signworld business alliance helps sign shop owners overcome the top-3 industry challenges listed in the most recent Sign Research Foundation Annual Report. 1. Education/Onboarding New Employees Nowadays, most of the top-performing sign shops offer a full-service experience, meaning that they provide all the products and
Thinking of starting a sign shop in 2021? Today’s post reviews upcoming trends, threats, and opportunities that could make or break your budding sign business. Read on or call 888-765-7446 to speak directly with a Signworld partner. Online Sign Ordering More Popular Than Ever In 2021 In 2020, eCommerce sales