For the small business owner, effective advertising is usually one of the toughest hurdles to overcome and one of the most likely to be done with little thought to the necessary approach to attract the right customers. Many small businesses tend to lean on less effective forms of advertising like direct-mailers, coupon books, phonebook listings and ads, as well as the ever-so-popular, cold-calling. In most cases, these forms of advertising require a considerable amount of money for a small business, and in most cases have very little return. Most of that return covers the costs of the next run of advertisements rather than putting actual money in the pocket of the business owner.
Enter the vehicle wrap… Vehicle wraps, in their current form, began making a big impact in the business advertising world roughly 5 years ago. Since then, the cost of materials have gone down, the graphics have gotten better, the application process has allowed for more creative applications, but more importantly the awareness of wraps by potential customers has increased immensely. Here are a few reasons you should be employing the services of a vehicle wrap to increase the effectiveness of your business advertising.
Reason #1 – Visibility
Visibility of any form of advertisement is the key to its effectiveness. Vehicle wraps have been proven to achieve roughly 30,000 – 70,000 visual impressions in just one day! Better yet, according to a recent survey, 95 percent of people said that they remembered the graphics and brand identities they saw on vehicle wraps. The greatest thing about the visibility of vehicle wraps is that there is no discrimination as far as demographic targeting is concerned. Everyone is able to see your wrapped vehicle and brand identity through this extremely passive and highly effective form of advertising.
As we become more reliant on the use of testimonials and customer recommendations, vehicle wraps in a way become that recommendation. If you are in need of a plumber, an HVAC tech, a roofer, etc., etc., etc., and they have a wrapped vehicle parked outside of your house or place of business, your recommendation of that business is being shouted to your neighbors without you even saying a word. The brand identity on that wrapped vehicle will resonate with your neighbors and therefore create additional business opportunities for the service provider used.
Reason #2 – Cost
The cost of advertising through vehicle graphics has come down considerably over the past few years which have allowed smaller businesses the ability to save money on their advertising costs. Also, for those looking to make a bigger splash with their wrapped vehicle, the lower costs of materials and installation have allowed for businesses to utilize the same budget for their graphics as in years past but receive much more in regards to design, creativity and additional graphical opportunities.