Today’s post shares 4 of the major benefits of joining a business alliance in 2018.
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Direct access to a winning sign shop playbook.
Starting a sign shop on your own in 2018 takes trial and error, dedication, and nerves of steel. Beyond the obvious skill and technological knowledge, a successful shop owner needs strong grasp of sales, market research, customer service, accounting, internet marketing and SEO, traditional advertising, and design. Acquiring this knowledge and skill takes time that most startups don’t have. The learning curve is expensive and unforgiving, and you will pay for your mistakes.
But what if you had access to a winning playbook, one that was used to build a company with three decades of thriving sales and success stories under its belt?
That’s what the Signworld business alliance has to offer. A Signworld partnership can help your company achieve its business objectives and bottom-line goals through collective effort and sharing of best practices informed by our 28+ years in the industry.
The learning never stops for Signworld allies.In addition to our standard startup training and ongoing support, we offer weekly sales and marketing coaching webinars that you can take alongside your peers. Plus we’re always swapping tips and troubleshooting for one another in the Owner’s Domain and support forums. This pooling of knowledge and resources gets members access to major economies of scale.
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Protection against diseconomies of scale and streamlined scalability.
Unlike the aforementioned economies of scale, which refer to a proportionate saving in costs gained by an increased level of production, diseconomies of scale are the cost disadvantages that growing companies and franchise networks face, resulting in production of goods and services at increased per-unit costs.
For many franchises, diseconomies of scale manifest as the need to increase marketing expenditure once the local area becomes oversaturated with industry allies. Simply put, the brand gets so big that individual units are forced into competition and sales are cannibalized. Marketing prices go up as franchisees and business allies start competing with each other.
But Signworld’s territory system makes sure this never happens. We give members of our business alliance a protected territory consisting of a contiguous cluster of zip codes containing up to 3000 businesses. Though we cannot stop independent companies from setting up near you, we guarantee that no Signworld ally will open shop on your turf. Each location is scouted out and optimized by Signworld’s Commercial Real Estate Broker, who factors in traffic patterns, landmarks, parking convenience, and tenant personalities to find the perfect fit.
Of course, you aren’t restricted to your territory; so long as you don’t step on another Signworld allies’ sales, you’re free to reach out across the country for customers. Our online sales process makes it easier than you’d think.
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Collective marketing power.
Enjoy a built-in marketing boost from our national campaigns, the prestige of your affiliation with our established brand, and regular shop owner mentions and shoutouts in our blogs and featured Success Stories section. Plus your local marketing will be informed by our sales and marketing coaching, and supported by a team of 12 other owners willing to share new techniques and trade secrets.
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No rules, no royalties.
You read that right – members of the Signworld business alliance are not bound by traditional franchise rules, nor are they beholden to ongoing franchise fees.
You can learn more about the Signworld business alliance by visiting https://www.signworld.org or calling 888-765-7446 today.
