Thinking of starting a sign business? Read on for an industry valuation and franchisee profile to see whether it’s right for you.
Valuing the sign industry: A multi-billion dollar business opportunity?
The International Sign Association (ISA) publishes quarterly economic reports that identify and compare growth patterns in sign making, graphics, and visual communications.
Last year, their report predicted that these industries were poised for historic growth in 2017 and 2018.
By the end of 2016, business owners’ growing need for messaging and branding tools accounted for a $55-billion market in the United States alone.
Moreover, the industry continue to grow as digital signage further establishes itself as a business standard. Research suggests that video displays attract as much as 42% more customers than traditional signage, and retailers are taking notice. Though this technology is relatively new, it is quickly becoming a must-have marketing tool.
Meanwhile, historically stable markets for affordable trade show banners, A-frame sidewalk signage, real estate signs, and graphics show signs of long-term resilience.
With promising growth projections, exciting new markets, and resilient signage standards, the sign industry has never looked better.
Should I open a sign company?
Opportunity abounds in the sign industry, and licensing with Signworld is a great way to get started.
Signworld owners can make more than 80% of all signage styles found around the world from the moment their doors are open for business. Refined over 29 years, our training, support, and proven systems will push you past competitors in local and international markets.
No previous sign experience is necessary, but licensing does demand a certain kind of character. Ask yourself if any of the following statements resonate with you:
- I have people skills. Even without a managerial background, you’ve got a knack for leadership and an affinity for customer service. At Signworld, a good percentage of sales can be automated online, but an even greater amount come from repeat, face-to-face interactions with long-term customers in the area.
- I’m motivated by results. Self-motivated people get the most out of our no rules, no royalties approach. Moreover, result-oriented people tend to thrive in the world of custom production; there’s nothing like holding a sign you built from scratch at the end of the day, or seeing it on display while you drive around town.
- I’m not intimidated by numbers. You don’t have to be a math whiz, but you’ll need to be able to keep up with the costs of running your own business, acquiring supplies, and paying staff (and counting money!).
- I believe in hard work. Franchising or licensing is much more efficient than independent startup, but it’s not a cakewalk either. Be prepared for hard work if you intent on taking advantage of the thriving sign market.
- I’m a goal-setter. No rules, no royalties is great for those who want to be their own boss, but it puts the onus on the individual to set and achieve business goals. If you’re the type who just wants to follow the playbook or put the business on auto-pilot, you might want to look elsewhere.
- I’m coachable. Our franchise system encourages free-thinking, but coachability is still key, especially with the emphasis we put on ongoing education. Our training system has something for everyone, from day-one beginners to 30-year pros, so keep an open mind and soak up all you can from our webinars and annual conventions.
If any of these statements resonate, consider that a sign that our business system might be right for you.
To find more information, fill out our contact form to book a free consultation at http://www.signworld.org.
