MDC is a company that we have done a lot of work for. In the past, we treated the dealership’s vehicles with fleet graphics. Besides that, we beautified the sales floor itself by adding perforated window graphics. This time, MDC called us to put together decals and lettering for commercial trucks in Buena Park CA.
A Nissan Pickup Truck Joins the Mobile Marketing Revolution
So far, the vehicles we treated were sport camping trailers. This time, the client asked us to work with the company vehicle. It is a black Nissan pickup truck that would be ideally suited for a complete brand treatment.
The company’s primary brand message is that its name should be synonymous with outdoor fun and enjoyment. Therefore, we placed the company’s name and logo on the side of the Nissan truck. Next, we designed, printed, and installed what looks like mud spatter around the wheel wells. It perfectly underscores what the business is all about.
The spatter looks so real that only the fact that it matches the color play of the lettering so perfectly will tip you off to its artificial nature.
Combining Decals with Letters for Advertising and Brand Building
The advantage of decals is the versatility the medium offers. Best of all, we can apply them to wrap-treated vehicles as well as to those cars, trucks, or vans that you add lettering to. How could you use decals for your fleet vehicles?
- Underscore your brand message. Take a page from MDC’s playbook, and use decals to highlight brand aspects. While the mud spatter is not part of the company’s corporate persona, it is an image that buyers associate with a company selling recreational vehicles. Therefore, it introduces an expectation to prospective shoppers.
- Advertise seasonal specials. You might also use your vehicle for seasonal sales. Examples include back-to-school-specials or holiday events. Beat the competition to the punch by starting your advertising sufficiently early to get shoppers interested in what you have to offer.
- Announce major events. Are you hiring? Maybe you are opening a second location or expanding your service territory. These are excellent details to share with the public. In addition to doing so online and with mailers, add graphics to your vehicles that alert consumers to the information.
Are You Drawing a Blank? Superior Signs and Graphics Specializes in Decal Design!
You are looking at the vinyl mud spatter and are thinking that this is a great idea. Perhaps you wish that you could have something similar for your brand message. Superior Signs and Graphics can help. Our graphic artist specializes in finding non-standard ways to encapsulate your brand message for clever displays.
Whether you need decals and lettering for commercial trucks in Buena Park CA, vehicle wraps for delivery vans in Orange, or something else altogether, we can help. Sit down with our specialist to discuss your next project. Collaborate with the expert on the overall appearance of the graphics package and decide whether there are some notable product additions, such as reflective vinyl, that could bolster your brand message even more.
Call us today!