Perforated vinyl is a versatile advertising and brand-building medium. More and more companies are relying on the material when putting up retail window graphics in Cerritos, CA. Eye Care West is the latest client to ask us to use this technology for its window wraps.
Drawing Attention to Modern Eye Care and Giving Directions
The client’s clinic is located at 17100 Norwalk Boulevard. Its entryway consists of a side window and a top-to-bottom glass door. Because the location takes up two suites, there is occasionally some confusion over which entrance to use. The client decided to combine advertising, brand-building, and wayfinding in one set of perforated window graphics for the Cerritos clinic.
Selecting the Information to Feature
Our graphic artist worked with the client to design the perforated window graphics. In the process, we planned the color palette and style elements. The primary function is for the design to create a brand-focused method of giving the clinic’s name. However, we were able to achieve more.
Office hours. Making it easy for patients to schedule their appointments is a snap when you feature the hours of operation where they are immediately visible to passersby. The client went a step further and included the lunch hours during which the clinic closes.
Contact details. Once again, the client was looking for ways to make it easy for prospective patients to connect with the staff members. You can find the phone number to use as well as the website address. We placed the lettering for the website as a blue-on-white element, which helps it stand out with the set of white-on-blue printed pieces.
Wayfinding assistance. The clinic’s suite has two doors. However, only the door of suite 107 is used for entry and exit. For the glass door wrap we designed for the second door, we added a mention that points to the direction of the entryway.
Why Buy See-Through Window Graphics?
There are advantages to investing in perforated window graphics. For starters, the perforations do not make the interior appear dark or contained. As a result, even smaller spaces maintain their welcoming atmosphere. Concurrently, the vinyl functions as a tint, preventing extensive sun glare or heat buildup.
Both of these are critical in sunny Cerritos, particularly if your windows face the sun for most of the day. Moreover, our clients frequently cite the ability to create privacy with perforated vinyl as a significant reason for making their buying decision. Clinics and spas, in particular, do not want it to appear as though their customers are on display. Another aspect is safety. You can still see outside and make a note of anyone walking up to your venue before they enter.
Are You Ready to Buy Your Next Set of Retail Window Graphics in Cerritos, CA?
We can help! Most importantly, if you want to combine several functions, such as wayfinding and advertising, we can show you the best ways. Call us today to schedule a design appointment!
