We recently had the opportunity to collaborate with Francisco Kim, D.D.S., to put together perforated window graphics in Anaheim, CA, at Artistry Dental. Custom window graphics are powerful advertising tools for retailers and service providers.
Taking Advantage of See-Through Window Graphics to Advertise a Clinic’s Location and Services
This dental office is in a strip mall that offers parking right in front of the entrance door. The advantage is that current and prospective patients easily find the location. However, it is sometimes a disadvantage when the parking spaces in front of the clinic are taken by someone else. The clinic’s management team sought to leverage the floor-to-ceiling windows to advertise the location.
In the process, the team determined to advertise the dentistry office’s services to patients. Our graphic artist assisted with the design of custom window graphics that incorporate full-color photos, lettering, and an artistic background that serves as a frame for the artwork. Moreover, we used perforated vinyl for this project, which lets us print the pictures and words on the front but does not allow passersby to look inside.
Conversely, those on the inside can still see out. It is an excellent compromise for a setting where you want to allow natural light to come in and do not want to give the impression of a small space by closing off the windows. The finished product is brand-centric, looks great, and gets attention.
What is Perforated Vinyl?
Vinyl featuring perforations is already used for window graphics in cars, trucks, and vans. However, we use a different material when treating stationary window surfaces. Here, we use a 65/35 ratio, which means that 35% of the vinyl is punched out, thereby creating visibility from the inside. On the outside, vibrant graphics advertise and brand the location.
We add an optically-clear laminate. It makes the surface easy to clean while extending the life of the printed surface with UV protection. Not surprisingly, businesses already use these perforated window decals in strip malls, shopping centers, and office parks.
- Medical offices. Optometrists, dentists, and urgent care clinics request perforated vinyl window treatments. They offer patients on the inside some privacy. Concurrently, they allow for tasteful advertising of services, insurance affiliations, and contact details.
- Aestheticians and related storefronts. Businesses that cater to beauty services and products understand that customers may feel self-conscious about being seen. Therefore, they opt to use their windows for advertisements and obscure the view inside. Sometimes, they choose to use perforated decals instead of full window wraps.
- Retailers. It does not matter if you sell lottery tickets, soda, or pet supplies; using your windows to advertise is an excellent choice. Alert customers to the latest products and successfully limit the heat buildup many smaller storefronts have to deal with in Southern California.
Learn more about the advantages that perforated window graphics in Anaheim, CA, bring to your business. Call us today!