You have made the commitment. You are going into business. You need a sign.
You would think that starting the business would have been the hard decision. Instead you working through numerous nuances that you never imagined would be outcome of following your entrepreneurial desire. On that long list of “to-dos” you have listed “buy a sign.”
Sign buying for those who love design can be a discovery of materials, textures and colors. For those who don’t – it can be just down right annoying. At the end of the day, a good sign should effectively communicate your business and brand at the same time.
Branding is much more than just a logo. The essence of a good brand communicates a feeling or emotion. It draws a customer in or identifies with an essential need they are trying to fill. What essence are you trying to communicate: Fun, respectable, conservative, adventurous, or trustworthy? You will develop a much better product to meet your needs if you are able to explain to your sign company what you want to communicate, not just the words, but also emotional essence.
A good sign company wants you to be happy and they should be working to understand your business needs. They may be able to second guess your thoughts, but don’t be surprised if they ask probing questions to help them delve into preconceived images that you have maybe not already communicated. As any business owner knows, communication is key. The more they understand what you are looking for, the better match they will make for your desires.
This can be a challenge to balance desires with budget and materials. A sign company will have designers on staff, and they may be able to take your thoughts and add twists that will make your messaging even more impactful or budget effective.
Convey Sign Solutions, Inc. works hard to develop a sign to meet your business needs. The right solution is important to create the ultimate awareness for budget available. For additional information, contact sales@conveysign.com.
Written By: Convey Sign Solutions, Inc