Product: Vehicle wrap
Location: Columbus, Westerville, Worthington and Delaware, Ohio
Client: Signs and Designs by Mia
A vehicle wrap is a sound investment for anyone in the Columbus, Westerville, Worthington or Delaware, Ohio areas. Having your logo or advertising on a mobile platform is a great opportunity to capture and captivate an ever more mobile community of people. Your return on investment will be very high because you are only investing one time for many thousands, maybe even millions over time, of impressions. In the marketing world, this is called cost per impression, or CPI. Traditionally, the CPI on vinyl or plastic vehicle wraps is very positive. Learn why this form of advertising continues to be a leader in marketing.
The Mobile Community
More and more people are on the go and the demands of daily life and routine have brought your customers zipping around city streets going about their laser-targeted missions. That is one reason mobile devices have been in such high demand. Along the way, they are traveling through an environment rich with messaging. Don’t let your messaging opportunity pass you by. Experts agree that vinyl advertising is effective for reaching the masses en route. Respondents in surveys done by large marketing firms have shown that the penetration for advertising on vehicles and structures in quite high for making immediate impressions with positive brand reinforcement in their communities.
Results are Effective for Mobile Billboards
The results are pretty clear for vinyl and plastic vehicle wrap advertising. Studies done by 3M and others have affirmed this in their own research. The American Trucking Association has also done studies that have shown very positive results for the effectiveness of vehicle wrap advertising on the road. In Ohio, this means that between 30,000 and 70,000 people could be seeing your company’s logo, brand or advertisement on a moving automobile on the road every single day. Those are a lot of impressions. Impressions go a long way in establishing the presence and footprint of a local company. Since vehicle wraps offer the lowest CPI of any other kind of advertising, the ROI is a lot easier to see.
Affordable Investment with High Return Yield
That low CPI is driven obviously by the fact that there is only the upfront cost of creating a design for intended dimensions of a particular vehicle and paying to print and install those graphic elements to be applied to that vehicle’s surface. Signs and Designs by Mia’s qualified professionals are able to apply these custom designs to any vehicles without damaging their paint job. You can choose either to design the decal in house, conforming to the vehicle dimensions, or have Signs and Designs by Mia craft the vector art to be used for your company’s mobile billboard. These can be applied to any typical automobile, light or heavy industrial vehicle, even commuter trains, buses and planes. Graphics can also be removed and replaced with new ones over time quite cost efficiently.
