Today’s post adopts the digital sign consumer’s perspective to explain why investing in digital signage manufacturing makes “dollars and sense” for sign shop owners in 2020.
Demand For Digital Signage Remains Strong And Steady
Digital signage was a hit when it came out, and it’s only gotten more popular as time’s gone on. The global digital signage market is projected to hit USD $31.71 billion by 2025, representing a CAGR of 7.9%, according to new research by Grand View Research, Inc.
Let’s discuss a few reasons why digital signage is so popular and underline why it makes sense to invest in selling digital signage in 2020.
Digital Signage Hits Harder Than Facebook And Internet Ads
Internet marketers were quick to decry the end of physical signage once they witnessed the power of online advertising. Not only could you show images and videos, but your ads could be targeted with pinpoint accuracy, so that they only appear in front of local users with sign-buying intent.
Sounds great, right? And it is, truly, but internet marketing definitely did not bring about the end of physical signage, especially when it comes to digital signage, which has all the video and image-capability of an online ad.
In fact, according to a 2010 study by Arbitron, digital signs reach an astounding number of Americans–even more than Facebook and internet ads, on average. 70% of study participants indicated that they had seen a digital video playing on a digital display in the past month, versus only 43% and 41$ on the Internet and Facebook, respectively. This may have something to do with the fact that internet users are increasingly averse to advertisements and able to recognize/avoid them while pursuing specific search queries. But in-store consumers don’t have the same guarded advertisement aversion, which makes it easy to engage them with video content they might tune out online.
Digital Signage Is More Engaging Than Traditional Sign Styles
Digital signage makes a huge impression compared to other signage types. A study conducted in Sweden in 2012 found that drivers engaged with digital billboards much longer than traditional billboards. This is well known by consumers (after all, it’s pretty easy to see why bright, colorful, animated signs catch more eyes!), and partly explains why digital signage demand keeps growing year after year.
Digital Signage Drives Impulse Buys
The same Arbitron study cited earlier also found that 19% of consumers credit recent “unplanned, impulse purchases of products” on advertisements displayed via digital signage. Researchers posited that this might have something to do with the sensory engagement of video advertisements.
Effortlessly Expand Into Digital Sign Manufacturing With Signworld
Visit https://www.signworld.org or call 888-765-7446 to book a free consultation with a Signworld representative near you.