Today’s post shares some hard sign industry stats that could help you seize opportunities and dodge threats in 2019.
Digital Signage Demand is off the Charts
The demand for digital signage has never been higher, and it’s showing no signs of stopping.
According to Orbis Research:
“The Digital Signage Market size will grow from USD 20.74 Billion in 2017 to USD 31.62 Billion by 2023, at an estimated CAGR of 7.28%. The base year considered for the study is 2017, and the market size is projected from 2018 to 2023.”
Is your sign business branching into digital signage, either in-house or outsourced? If not, you’re missing out on a massive opportunity. As part of the Signworld business alliance, you get access to the training and resources needed to make dynamic digital signs. Furthermore, you get constant opportunities for continuing education to stay apprised of any new trends.
The “Green Generation” is here
Millennials have made it clear that sustainability is a shopping priority. Almost 3 out of 4 respondents to a Nielson global online study said that they would be willing to pay extra for environmentally friendly products. The same trend was seen in respondents aged 15-20, known as “Generation Z.”
Additionally, the majority of respondents indicated that they would not buy from companies who they felt were not upholding environmentally friendly practices.
Does your sign shop have environmentally friendly products or alternatives? Do you practice waste reduction, or partner with any local green initiatives? In 2019, environmentalism matters, and eco-friendly practices can give you a serious edge over the competition.
Google-centric SEO is Essential for Successful E-Commerce
A recent NetMarketShare study found that over 79% of all global desktop search traffic in 2017 came from Google, followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%. This trend continued all through 2018, with Google establishing itself even further as the #1 search hub.
Google is also responsible for 94% of total organic traffic and 96% of mobile search traffic, according to research by Jody Nimetz Co.
This has major implications for your sign business’s e-commerce. Simply put: if your SEO isn’t catering to Google in 2019, you’re missing out on tons of potential traffic and sales. Ranking high on secondary and tertiary platforms is nice, but the people dominating Google SERP are getting more business.
Most members of the Signworld business alliance generate 50% or more of their sales from their website alone. Catering your content and marketing to Google algorithms, and following their best practices, can push this number even higher. Click here to learn more about Signworld’s marketing strategies and proven online model.
Mobile-Responsive Web Assets Are a Must
A Statista report estimated that in 2018, 52.2% of all website traffic worldwide was generated through mobile phones, up from 50.3% in 2017. This mobile migration is projected to continue for the foreseeable future, especially as mobile devices become more powerful and prevalent.
Once again, this has big implications for your online sign shop. Since the majority of your online shoppers will be using mobile devices, it only makes sense to cater your web assets and e-commerce to the mobile experience. Responsive websites adapt to whatever device the user chooses, which means your content will look and perform as intended every time. If your website is not mobile friendly, you are making life harder for half of your customer base.
Visit our website for an idea of how a modern, mobile-responsive site ought to look.