Customer Loyalty: Three Tips for Securing Repeat Business Part 3

  The third element to round out this series on earning and retaining repeat customers is one that may be uncomfortable to embrace: negative feedback.  No one likes to hear when they’re doing a bad job and when you’ve invested so much into your business, negative feedback can be a

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Customer Loyalty: Three Tips for Securing Repeat Business Part 2

  In our last post, we explored how excellent customer service is necessary for repeat business and customer retention.  And while this is a key factor, it is only one element for maintaining happy and frequent customers.  In this post, we will be exploring a second fundamental of keeping your

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Customer Loyalty: Three Tips for Securing Repeat Business Part 1

  Unless you’re an undertaker, you’re probably going to aim for repeat customers throughout lifespan of your company.  The majority of Signworld business owners attribute 80% of their revenue to roughly twenty to thirty top accounts, a relatively small pool of valuable clients.  This post series will highlight three major

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