If you’re stressing about an upcoming logo or sign design project, today’s post is for you. Read on to learn 3 reasons you might want to collaborate with a professional designer from the Signworld business alliance.
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You’re just getting started.
Whether you’re launching a big business or non-profit, hosting a family event, or preparing for a major trade show, this is a first-time venture. You’re in the start-up phase, which makes this the perfect time to hire a designer from the Signworld business alliance.
Why?
Because like anything in life, it’s important to build a strong foundation. Nailing a logo that conveys your company’s product/service and culture from the very beginning will help you make the most of every first impression and skyrocket your brand awareness.
Moreover, most businesses’ pre-opening preparation phase is pure chaos. When you’ve got staff rosters to fill out, leases to sign, product to prepare, and advertising campaigns to launch, any time saved on logo design is a boon. A designer has greater command of tools and techniques that will bring your vision to life faster than going it alone, and they’ll know how to steer clear of common pitfalls with file type compatibility, typography, finicky materials, and so on.
While it’s true that few entrepreneurs and event planners want to add an expense to their pre-launch budget, hiring a professional designer from the Signworld business alliance should be considered a money-making investment. Not only will it save you money by saving time, but the end result will be of higher quality, which means greater chances for customer conversion, visibility, and engagement.
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You’re looking for a refresh.
You’ve been running your business or event for awhile now with a basic logo, but now it’s time to take things to the next level. A brand refresh can be as simple as changing colors or upgrading the fonts, or as complex as a multi-component makeover, but they’re always effective in terms of injecting new life into the enterprise.
So why not internalize all the lessons you learned designing the first one and take another stab at it yourself?
Beyond the obvious fact that a professional designer will do a better job, odds are that you’re simple too close to the project to be objective. A designer brings fresh perspective informed by training, study, and experience, which might be just what you need to break free of tired tradition.
Moreover, a designer will save you time rebranding by creating proper designs suited to all of the major social media platforms, website layouts, and advertising templates.
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You just don’t know what you’re doing.
Human beings are prideful, but there’s no reason to be ashamed to admit that you don’t have design skills – the best company leaders know how to delegate and outsource work to specialists, after all.
Working with a designer for the first time is a fun and edifying experience. Whether you want a hands-free experience that gives the designer plenty of leeway, or a hands-on co-creative process, any member of the Signworld business alliance will bring your vision to life!
Find a member of the Signworld business alliance in your area at https://www.signworld.org
