Potential sign business investors, pay attention! Today’s post runs down 3 things to expect from any modern day sign business. Do not waste your time with sign shops that fall short in these areas:
eCommerce Capabilities
There were an estimated 1.92 billion global digital buyers in 2019, with online sales accounting for nearly 15% of all sales worldwide, according to Oberlo research. This number will only increase as online shopping is normalized And yet nearly half of American small businesses still don’t have a website!
Every modern day sign business worth its salt needs a website, and they need eCommerce capabilities. Failing to do so means ignoring unlimited national and global sales opportunities.
Did you know that some Signworld partners make 50% or more of their revenue via website sales? It’s true!
Digital Signage
The demand for digital signage has never been higher. The digital signage market is predicted to attain a value of $31.71 billion by 2025, according to Grandview Research. Unless you’re targeting a very specific niche, all modern sign shops should sell this rapidly improving technology–Signworld partners do!
Built-in Work/life Balance
In 2020, the importance of maintaining a healthy work-life balance is already well established.
Back in 2017, the World Health Organization (WHO) observed October 10th as “World Mental Health Day” with an emphasis on the theme of “Mental Health in the Workplace.”
And late last year, the Global Journal for Research Analysis published yet another study highlighting the “psychological and social maladjustments” experienced by those who fail to achieve this balance, adding to an exhaustive canon of literature on the subject that stretches back decades.
Remember: in business, working smart is better than working hard. When Forbes asked 50 billionaires how much they work, more than a third said they did not exceed the recommended full-time workload of 38 hours. And 10% only worked 20 hours each week! Clearly, you don’t need to work 80 hours a week to be successful, so why would you buy into a business model that assumes “more is better”?
Signworld makes it easy to meet your business goals without compromising your work/life balance. Since most of your sales will be to other businesses, many of whom only work 9-to-5 or so, it’s easy to keep regular business hours without feeling like you’re missing out. Our sign partners stay open Monday to Friday, 9 to 5–no weekends, nights, or holidays, so you won’t waste your life away at work.
And the time you do spend at work is great! There are no loud noises, odors, or dangerous chemicals. It’s close to home, so you don’t suffer with a long commute. You’ll get to spend the day with a small staff of career employees who quickly feel like family. And you’ll get plenty of fulfillment, whether you like making sales, creating custom signs, or just driving around town seeing your products on display.
Visit the Signworld website or call 888-765-7446 to learn more about our opportunity.
References
Srinivasa, D., & Ramanaiah, T. B. B. S. V. (2019). HR PROFESSIONALS-A STUDY OF THEIR WORK/LIFE BALANCE. Global Journal For Research Analysis, 8(3). Retrieved from http://worldwidejournals.net/index.php/GJRA/article/download/360/356
