Don and Theresa Conklin, who spent a majority of their previous career in management and IT services roles for AT&T, became Signworld Business Partners affiliates with Pinnacle custom signs in 2011. After many years of being surrounded by layoffs, they were ready to take control of their future. They were looking for a business that would give them control, autonomy, scalability and offer a product that was in demand. Once they were introduced to Signworld by a Franchise Coach, they knew it was the right fit because it would allow them to utilize a proven business model and infuse the skills and experience that they acquired over the years to build a business that was their very own while also having the autonomy provided within the Signworld model.
With Signworld’s help, they developed a business strategy to become one of the premier sign companies in the state of Georgia. Out of their single location, a 9,000 sq. ft. industrial space in the Atlanta area, they have built a national sign company that currently serves customers of all sizes. Don and Theresa, who now run the business with two of their sons, making it a family business with a succession plan, credit their success to remaining true to who they are, serving their customers well and having a flexible business model that allows them to grow and adapt their business as they see fit.
Today, Don and Theresa have a business that mostly runs itself. Their team of 23 employees handle every aspect of the business allowing Don and Theresa to do what they enjoy most within the business. In addition, they get to spend more time traveling the world than they ever did before.
Location: Atlanta, GA
Years in business: 12+
9,000 sq. ft. industrial space
Freedom and flexibility
Where other sign companies were focused purely on the product, Margie was focused on the customer. Through her relational consultation process with each customer, she focuses on the customers goals and then her team goes to work finding ways to visually communicate them through signage.
As Dick closed out his first 12 months in business, Image 212° doubled the previous first year sales record coming in at just under $1MM in revenue. Dick and Image 212° were honored as the 2021 Signworld Rookie of the Year.
Don and Theresa, who now run the business with two of their sons, making it a family business with a succession plan, credit their success to remaining true to who they are, serving their customers well and having a flexible business model that allows them to grow and adapt their business as they see fit.
Join us for our next monthly webinar which features a panel of current, successful business owners who will answer your questions, validate the business model and share their insights into what has worked for them.