Business Alliance Benefits
There are a number of ways that joining a business alliance empowers your sign shop. This section briefly overviews the strategic, organizational, economic, and political/networking advantages. For further information about the Signworld business alliance, click here.
One of the primary strategic benefits of joining a business alliance is to eliminate competition. Rather than pitting yourselves against local sign shop owners in a marketing “arms race,” you can work together to improve your collective reach and maximize sales. Strategic alliances can also turn competitors into collaborators, as fellow allies become ideal choices for large projects requiring outsourced work. As a member of the Signworld business alliance, you’ll also benefit from our territory system, which guarantees an adequate local market share.
There are a number of organizational advantages to joining a business alliance. Your business instantly gets access to a playbook of proven best practices for sign shop start-up, sales, marketing, manufacturing, web commerce, and customer service. For most sign shop owners, that means instantly increasing their sales and productive capacity, optimizing their distribution system, and extending the supply chain. Over the long term, this saves thousands of dollars that would have been spent on trial-and-error and R&D. And while you don’t have to follow our system to the letter–no rules, no royalties is our motto, after all–our system does have something for everyone. Without question, partnering with our business alliance will improve some aspect of your existing organizational model.
Building off the previous point, joining a business alliance brings a number of economic benefits. Optimizing your business model saves money, bottom-line. But you can also obtain greater economies of scale in an alliance. Further, since our start-up package is broken down in an itemized list, your financial planning is simplified.
Another major benefit of joining a strategic business alliance comes in the form of networking opportunities. One study commissioned by the Journal of Small Business Management found that “a significant source of sustainable small business success is accessibility to formal and informal business networks and markets” (Street & Cameron, 2007, p. 239). As a member of the Signworld business alliance, you get full access to our expansive network of shop owners, suppliers, vendors, and business professionals. Additionally, members of the alliance get access to the owners’ site and discussion forums, where they can troubleshoot and pick the brains of corporate staff and over 300+ owners.
Learn More About the Signworld Business Alliance
The Signworld business alliance is different from any other. Key features of our opportunity include:
- No royalties
- No rules
- Powerful e-commerce
- Weekly sales and marketing coaching webinar with business allies
- Ongoing support from corporate staff and 300+ owners
- Ability to own your own building
- Access to a model built over nearly 30 years in the industry, which allows you to own your own building, build an individual brand identity, and maintain a flexible work schedule
- Unique territory system to maximize local sales
If you would like to learn more about our opportunity, visit https://www.signworld.org to book a free consultation or browse more free resources.
Street, C. T., & Cameron, A. F. (2007). External relationships and the small business: A review of small business alliance and network research. Journal of Small Business Management, 45(2), 239-266.Back