One of the driving forces behind the innovation of the sign industry is the customer’s constant need for new and exciting displays. As a Signworld owner, you will have the opportunity to tap into this ever-evolving niche with point of purchase displays, or POP displays. Point of purchase displays are widely varied and in high and constant demand by retail organizations of all kinds. Available in many formats including posters, banners, countertop displays and cardboard display platforms, POP displays are designed to catch the attention of a customer and increase shoppers impulse purchases.
As a Signworld owner, you will have the opportunity to provide your customers with a steady stream of new and creative displays that will have a direct impact on the success of your customers. Given the wide variety of POP display substrates, you will have the opportunity as a new Signworld owner to partner with your Preferred Partner network to deliver products as requested and still earn a profit. As your business expands, you will be able to add more substrate production to your in-house operations, thus further increasing your profit margins.