Where other sign companies were focused purely on the product, Margie was focused on the customer. Through her relational consultation process with each customer, she focuses on the customers goals and then her team goes to work finding ways to visually communicate them through signage.
As Dick closed out his first 12 months in business, Image 212° doubled the previous first year sales record coming in at just under $1MM in revenue. Dick and Image 212° were honored as the 2021 Signworld Rookie of the Year.
Don and Theresa, who now run the business with two of their sons, making it a family business with a succession plan, credit their success to remaining true to who they are, serving their customers well and having a flexible business model that allows them to grow and adapt their business as they see fit.
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