Thinking about going digital with your business signage, but don’t know where to start? The Signworld business alliance is here to help.
Today’s post myth-busts common digital signage misconceptions and answers 6 of the most common questions we get from first-time-buying business owners.
What is Digital Signage?
Contrary to the popular misconception, digital signage is not a reference to online banner ads and other forms of pay-per-click marketing. “Digital signage” refers to physical hardware that businesses install in the real world to display customized messages to audiences at specific times (or in response to specific user interactions).
Generally speaking, there are three components of digital signage: 1) the display unit (hardware); 2) the advertisements, videos, and multimedia messages (content); and 3) the program that plays messages (media player).
Is There a Big Difference Between Digital and Dynamic Signage?
No, these terms are mostly interchangeable. Note that you may choose to program your digital sign to display a static screen; in other words, all dynamic signage is digital, but not every digital sign uses a dynamic display at all times.
How Does Digital Signage Benefit My Business?
The primary benefit of digital signage is flexibility. Content can include text, photos, eye-catching motion graphics, video clips, live streaming feeds, interactive displays, and much more.
Digital signs are ideal for those who need to frequently deliver important messages, run new promotions, or showcase different products. In other words, they’re a great fit for almost any business.
And since a single digital sign can be programed to display an endless variety of custom multimedia, thereby eliminating the need to constantly order new signs, it quickly pays for itself.
Where Can Digital Signage be Installed?
Digital signs are widely used in corporate offices, manufacturing warehouses, healthcare facilities, restaurants, retail centers, hotels, and campuses. They can be used for branding, marketing, audience engagement, wayfinding, compliance, education, and almost any other signage purpose you can imagine.
Most people think of digital signage as a strictly indoor option, but that’s not true. Digital signage is now a popular choice for outdoor displays in all industries.
Speaking of installation misconceptions, let’s address the idea of “fixed installation.” For some reason, consumers still picture big, cumbersome units when the subject of digital signage comes up. And while you do have the option of ordering large-scale digital signage that’s meant to be permanently installed, there are also hundreds of options for lightweight, portable, “small but mighty” signs that work wonders at trade shows and other events.
Of course, your installation options depend on the size and complexity of your digital sign, as well as local bylaws and the availability of power sources. Contact a member of the Signworld business alliance to get more information about your unique sign.
What Copyright Restrictions Apply to My Digital Signage?
There is a misconception that digital signs are somehow immune to same copyright law as their physical counterparts.
Understand that you’re responsible for following your region’s copyright laws, which means you are prohibited from using any copyrighted materials without a signed release from the creator/owner.
Can I Order My Digital Sign Online?
Yes! Most members of the Signworld business alliance conduct a significant portion of their business online. This process varies by location and shipping fees will apply.
Contact us to find a member of the Signworld business alliance near you – visit https://www.signworld.org.
