Today’s post runs down 5 traits of successful sign shop owners in 2019. Read on to learn if you fit the profile–and how the Signworld business alliance helps you make the most of these intrinsic qualities.
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Collaborative.
The most successful sign shops aren’t just in it for themselves–they’re part of something bigger. High performers in the sign industry form strong, professional, and mutually beneficial relationships with clients, employees, vendors, and partners. This opens doors for collaboration (which means more work opportunities, industry insights, outsourcing capacities, and leads), as well as vendor discounts and referrals.
The Signworld business alliance exemplifies this idea. Members work together, sharing best practices and market data, and supporting one another in various ways, in order to promote collective growth. All the while, individual unit sales are protected using a smart territory system. The Signworld business alliance still promotes your autonomy and unique vision–our motto is no rules, no royalties–but gives you the backing of a proven sign business system, provided that you’re willing to offer support to your peers.
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Future-Focused.
The most successful sign shop owners (and entrepreneurs in general) are planners, constantly looking for ways to better themselves and setting smart goals to get ahead.
The Signworld alliance is made up of like-minded, goal-oriented, forward-thinking business people. We believe in constantly setting and smashing business goals, and offer a variety of support services and alliance member resources to help owners break through obstacles. Signworld also provides a wealth of resources for continuing education, including a 3-day annual convention with more than 30 seminars on how to improve your operation, set and assess your goals, and earn more money.
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Action-Takers.
To succeed in any industry, entrepreneurs need to be driven. As important as it is to stay future-focused, its even more critical than you stay active in the present.
In the sign industry, being an action-taker is a multifaceted thing. It means actively studying the industry and pouncing on opportunities as they arise; constantly seeking new knowledge to improve your product or service; and constantly pushing yourself past your limits.
The Signworld business alliance supports action-oriented entrepreneurs in numerous ways. We share high-level industry analyses among our members via the Owners Web Site (which includes archives of previous Q&A sessions, owner forums for networking and info-sharing, technical updates, and a calendar of ongoing webinar training and other events). Moreover, our model’s inclusion of website sales and outsourcing helps sign shop owners pounce on opportunities that might slip past other owners.
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Curiosity.
One of the keys to success in business–any business, in fact–is embracing the mindset of a lifelong learner. Business best practices are constantly changing in response to new technologies, trends, and demographic changes. Accordingly, we must keep learning and asking questions in order to spot opportunities and avoid emergent threats.
Once again, the Signworld business alliance is built to support curious thinkers. We believe in empowering our entrepreneurs with education, which is why we invest so much time, money, and effort into our market analyses and continuing education resources.
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Tech-Savvy.
In 2019, tech-savvy is no longer negotiable. It is essential for business owners to stay apprised of new technologies, particularly those that will affect their business.
The Signworld business alliance embraces this idea. That’s why every sign shop we help start is equipped to produce high-quality dynamic digital signage. It’s also why we built a powerful web presence and made internet sales a keystone of our business model (some partners make more than 50% of their sales online!).
Learn more about what it takes to start a sign shop in 2019 at https://signworld.org/
