A few years ago, the Simon Law Group hired our sign shop to design, produce, and install 3D exterior lettering for its new office. Since then, the law firm underwent a rebranding. Not only did it change its name, but it also made changes to the logo. Because the management team loved the work we did, they asked us to come back and do new custom-designed 3D lettering for its monument signs in Santa Ana, CA.
Rebranding Leverages the High Visibility of a Monument to Introduce the New Look
Last time, we used three-quarter-inch-thick acrylic with navy blue sides for the letters and a vinyl overlay on PVC for the logo. This time, the client wanted to use PVC across the board because they liked the performance of the material for the space.
Our technicians received the specs for the new name and logo, redesigned the sign, and spaced the elements perfectly for the available surface area. The first step was adding a thin aluminum contour-cut logo to the white logo background. The letters are made from three-quarter-inch-thick PVC that we painted white.
Finally, we stud-mounted the pieces to the brick backdrop with half-inch spacers. The finished product looks great, fills the space perfectly, and introduces the new name and logo with ease.
Making Changes to a Monument Sign? We Can Help!
Superior Signs and Graphics routinely works with companies that are undergoing a rebranding. In some cases, it means using the same fonts but updating the color palette. Sometimes, it is a change of the font, but the colors remain the same. Occasionally, business owners change the entirety of their corporate persona.
Updating the monument sign you use to advertise to drivers and passersby is a necessity. However, did you know that you do not have to rebrand to benefit from a monument sign change?
- Material change. Some clients like their colors and fonts just fine; they just do not love the material that displays them any longer. In rare cases, the material is so old that it is cracking, discoloring, or simply breaking off. We gladly offer input on the best material to use for the location. Examples include acrylic, PVC, metal, or sign foam.
- Structure change. Do you like how your name looks, but you just do not love the look of the monument sign itself any longer? We hear you. Let us show you how a simple change in the look of the backdrop will add pizzazz to your current font and color palette. We can help with changes to materials and construction methods.
- Lighting change. If you are using illuminated letters or a lightbox cabinet, do you struggle with bits and pieces that no longer turn on? We can retrofit outdated bulb technology with LEDs far less likely to break and far more inexpensive to operate.
We Specialize in Custom Designed 3D Lettering for Monument Signs in Santa Ana CA
Superior Signs and Graphics wants to assist you with your monument signage needs. We routinely work with companies located in Orange County and nearby Los Angeles County. Call (714) 793-8715 today to request a quote!
